Privacy Policy
Last updated: September 7, 2026
Alfa Branding respects your privacy and takes the protection of your data seriously. This policy explains, clearly and without legalese, what information we collect, why we collect it, how we use it and how you can exercise your rights. By browsing alfabranding.com or hiring our services, you agree to the practices described here.
01.Who we are
Alfa Branding is a digital marketing agency that serves Brazilian entrepreneurs who live and do business in the United States. We are the controllers of the data collected on this site, under the Brazilian General Data Protection Law (LGPD — Law No. 13,709/2018).
02.What data we collect
Data you provide directly
- WhatsApp contact: name, phone number and the content of the conversation when you start a conversation with Alfa through the button on the site.
- Hiring a Consulting service: full name, email, phone number and payment data processed by Stripe (we do not store card data on our servers).
- Forms and quiz: answers provided in lead capture forms.
Data collected automatically
- Browsing data: IP address, device type, browser, operating system, pages visited, time spent, traffic source.
- Cookies and tracking pixels: we use Google Tag Manager, Google Analytics 4, Meta Pixel (Facebook/Instagram) and other measurement tools to understand user behavior and optimize marketing campaigns.
03.Why we collect this data
We use your data exclusively for the purposes below:
- To respond to contact requests and provide sales support.
- To deliver the Consulting or the services you hired.
- To process payments securely through Stripe.
- To send relevant communications about Alfa (only with your consent).
- To analyze the performance of the site and of marketing campaigns.
- To comply with legal, tax and regulatory obligations.
We do not sell, rent or trade your data with third parties for their own marketing purposes.
04.Who we share it with
We share data only with vendors that help us operate the site and the services, always in the minimum amount necessary:
- Stripe — payment processing.
- Google (Analytics, Tag Manager, Ads) — measurement and advertising.
- Meta (Facebook, Instagram) — measurement and advertising.
- Hostinger — website hosting.
- WhatsApp / Meta — customer service channel.
Each of these partners maintains its own privacy policies and is responsible for the processing of the data it receives.
05.How long we keep it
We keep your data only for as long as necessary for the purposes described or for the period required by law. Data of active clients is kept for as long as the business relationship is in effect and for the applicable legal period after it ends. Data of leads who did not become clients may be kept for up to 24 months for sales follow-up, unless you expressly request deletion.
06.Your rights (LGPD)
As a data subject, you have the right to:
- Confirm whether we process your data and access it.
- Correct incomplete, inaccurate or outdated data.
- Request the deletion of unnecessary data or data processed in violation of the LGPD.
- Request the portability of your data to another provider.
- Withdraw your consent at any time.
- Be informed about which entities your data has been shared with.
- File a complaint with the Brazilian National Data Protection Authority (ANPD).
To exercise any of these rights, contact us through the channels listed at the end of this page. We respond within 15 business days.
07.Cookies
Cookies are small files stored in your browser to recognize you on future visits and improve your experience. We use our own cookies (necessary for the site to work) and third-party cookies (Google, Meta) for analytics and advertising.
You can manage cookies directly in your browser settings. Blocking cookies may affect how some parts of the site work.
08.Security
We adopt reasonable technical and organizational measures to protect your data against unauthorized access, loss, alteration or destruction — including HTTPS connections, access control to internal systems and certified payment processors (PCI-DSS). No system is 100% immune, but we work to minimize risks.
09.Changes to this policy
We may update this policy whenever necessary to reflect legal, operational or service changes. The date of the last update is always visible at the top. We recommend reviewing this page periodically.
10.Contact
Questions, requests or requests to exercise your rights can be sent to: